Birchtree provides global clients with detailed, in-depth, research on market entry intelligence and market entry strategies. Birchtree’s strategic and operational experience in global startups coupled with exceptional, university research data bases provides clients with unique insights into their market position. From regional economic data to specific store by store market activities, Birchtree Global customers can customize their market entry data bases to fit their unique needs. Information is delivered in conjunction with a detailed, informed presentation by the principle researchers, further customizing the research delivery. Birchtree has worked with companies in the retail, services, finance, medical device, distribution, and manufacturing operations to provide customized research.
Janet Walsh’s multi-year research on “Success characteristics of foreign direct investment in Cuba” is an in-depth profile of companies that have successfully entered the Cuban market.
“Linking Theory” of profit maximization in corporations serves to inform businesses and academics with regard infrastructure design.
For additional information see our case study on Linking Theory here: http://birchtreeglobal.com/wp-content/uploads/2016/07/Walsh-Linking-Theory.docx.