The idea for Birchtree Global was born at the Hard Rock Café, in Shanghai, China in 1998. Janet Walsh and her colleagues, women industry leaders on a state visit to China, lamented the lack of independent global, business advisory services. They wanted advice from business people who knew how to globalize strategy, businesses, and people. They wanted unbiased recommendations to solve their complex challenges, not global advice from a company with a “one size fits all” product to sell.
A year later, in 1999 Birchtree Global was launched to provide independent, strategic, business, and HR services to globalizing businesses. From our beginning at the World Trade Center Association in Atlanta we have grown our operations to include an Eastern office in New York, NY, and a Western office in Denver, CO.
Between 7-12% of businesses founded in 1999 are still in existence in 2019. Many have folded, other have been sold or absorbed into another business. We believe three things have made Birchtree Global the success it is todays, experience, knowledge application, and insight.