Monthly Archives: March 2021

Birchtree Global, LLC is pleased to announce Bruce Meyer has joined the firm as the Chief Marketing Officer. Bruce’s distinguished career includes helping companies like 3M, ADP, and Arthur Anderson grow their businesses.  Bruce holds an MBA from the University of Georgia where he worked developing international business marketing plans for the International Trade Development Center. Bruce joins Marketing […]

The Global Market Entry Program is a prudent investment, for those considering conducting or expanding a business outside their home country borders in the next 18 months.

As documented in a recent Harvard study of 20,000 companies in 30 countries, companies selling abroad on average had a negative 1% ROA for up to five years after expanding globally.  […]