Monthly Archives: March 2021

Bruce Meyer joins Birchtree Global as Chief Marketing Officer

By |2021-03-29T13:01:06-04:00March 29th, 2021|Categories: Uncategorized|

Birchtree Global, LLC is pleased to announce Bruce Meyer has joined the firm as the Chief Marketing Officer. Bruce’s distinguished career includes helping companies like 3M, ADP, and Arthur Anderson grow their businesses.  Bruce holds an MBA from the University of Georgia where he worked developing international business marketing plans for the International Trade Development Center. Bruce joins Marketing Analyst Kiley Hylton in expanding Birchtree’s global market entry suite of services.


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The Global Market Entry Program A Complete Immersion in Global Business Market Entry

By |2021-03-15T16:14:30-04:00March 15th, 2021|Categories: Uncategorized|

The Global Market Entry Program is a prudent investment, for those considering conducting or expanding a business outside their home country borders in the next 18 months.

As documented in a recent Harvard study of 20,000 companies in 30 countries, companies selling abroad on average had a negative 1% ROA for up to five years after expanding globally.  The economic impact on global business outlined in the Harvard study as well as first-hand, on the ground, leadership experience gained in establishing the legal, financial, tax, and human resources infrastructure in more than 81 countries prompted Birchtree Global LLC to write and make available the resources in The Global Market Entry Training Program.

Birchtree’s certified Global Market Entry Training Program curriculum was developed by senior corporate executives with “boots on the ground” experience in global market entry and is taught by former or current Fortune 500, INC 500, and Private Equity firm C-Suite executives with significant corporate experience in the management of foreign operations.

During the course, participants will build a competitive and actionable global market entry strategy that will increase financial performance and mitigate risk. Upon completion of the course, graduates will be able to execute a faster global market entry  strategy, reduce risks, increase customer satisfaction, manage effective compliance, lower costs, and increase global bench strength, thus enabling greater ROI and higher financial returns.

Graduates will gain an actionable knowledge base, connections required to develop, execute, sustain, and manage a profitable global growth strategy. Hosted by the World Trade Center Atlanta Academy, participants receive an executive mentor and one-year complimentary membership in the World Trade Center Atlanta.

Additional information can be found on  For information on the course material, email or call 01.770.361.8285.

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