Here is an outstanding investigative report from award-winning investigative reporter Bill Liss showing how the Atlanta Symphony has adapted innovative strategies to play on during the pandemic. Great ideas here for musical organizations.
https://www.11alive.com/article/news/entertainment-news/atlanta-symphony-orchestra-operations-during-pandemic/85-d4c3a55b-e2be-4415-b5c9-6fba38e70a45
#atlanta #atlantasymphony #BillLiss #symphony
Birchtree Global, LLC is pleased to announce Bruce Meyer has joined the firm as the Chief Marketing Officer. Bruce’s distinguished career includes helping companies like 3M, ADP, and Arthur Anderson grow their businesses. Bruce holds an MBA from the University of Georgia where he worked developing international business marketing plans for the International Trade Development Center. Bruce joins Marketing Analyst Kiley Hylton in expanding Birchtree’s global market entry suite of services.
The Global Market Entry Program is a prudent investment, for those considering conducting or expanding a business outside their home country borders in the next 18 months.
As documented in a recent Harvard study of 20,000 companies in 30 countries, companies selling abroad on average had a negative 1% ROA for up to five years after expanding globally. The economic impact on global business outlined in the Harvard study as well as first-hand, on the ground, leadership experience gained in establishing the legal, financial, tax, and human resources infrastructure in more than 81 countries prompted Birchtree Global LLC to write and make available the resources in The Global Market Entry Training Program.
Birchtree’s certified Global Market Entry Training Program curriculum was developed by senior corporate executives with “boots on the ground” experience in global market entry and is taught by former or current Fortune 500, INC 500, and Private Equity firm C-Suite executives with significant corporate experience in the management of foreign operations.
During the course, participants will build a competitive and actionable global market entry strategy that will increase financial performance and mitigate risk. Upon completion of the course, graduates will be able to execute a faster global market entry strategy, reduce risks, increase customer satisfaction, manage effective compliance, lower costs, and increase global bench strength, thus enabling greater ROI and higher financial returns.
Graduates will gain an actionable knowledge base, connections required to develop, execute, sustain, and manage a profitable global growth strategy. Hosted by the World Trade Center Atlanta Academy, participants receive an executive mentor and one-year complimentary membership in the World Trade Center Atlanta.
Additional information can be found on https://www.wtcatlanta.com/academy/. For information on the course material, email information@birchreeglobal.com or call 01.770.361.8285.
Outstanding Harvard Business Review article on the art of understanding how people make decisions and come to conclusions. How do you plan to convince people to buy your product, employ your services? What will make you change your direction, hire certain people, take a different stand? Will make you really think….
https://hbr.org/2021/03/persuading-the-unpersuadable?utm_campaign=hbr&utm_medium=social&utm_source=twitter
#persuasion #change #strategy #management #harvardbusinessreview
We Need YOU!
Birchtree Global, LLC is seeking a Part-Time Sales Director. The individual we seek will lead the sales and marketing activities for our global business training products which are sold to companies, organizations, and educational institutions. A recent example of our global market entry training programs can be seen at https://lnkd.in/g48uj2s.
The individual we seek will have a strong sales background with global business training products and services. The position provides a competitive base salary, unlimited commissions, and supports a work from home environment.
Interested applicants please submit a resume to Information@birchtreeglobal.com.
#salesdev #sales #global #bizdev #globalHR #training
The World Trade Center Atlanta Academy’s Global Market Entry Program can steer you through unchartered waters. Designed by Birchtree Global, it is a custom-developed course which gives business leaders, functional leaders, and those interested in international business the knowledge and connections needed to develop and manage a profitable global growth strategy. The program is taught by senior, corporate executives who have taken their companies into over 100 countries.
If you don’t have the bench strength in global strategy, if your leadership team lacks global business experience, or if you are getting ready to grow your business internationally, but don’t know how, this program is for you.
https://www.wtcatlanta.com/academy/
Birchtree Global and The World Trade Center Atlanta are excited to announce the launch of its new International Business Academy – The World Trade Center Atlanta Academy.
The Academy’s Global Market Entry Program, developed by Birchtree Global, is a custom-designed course designed to give business leaders, functional leaders, and those interested in international business and trade the information, resources, and connections required to develop and manage a profitable global growth strategy.
The program explains the critical components for successful global market entry and consists of four key areas containing foundational and advanced topics related to the corporate view of global market entry.
Additional value-added resources available to registrants include:
· 1-year complimentary World Trade Center Atlanta membership with enrollment in the full Global Market Entry Program
· Access to the forthcoming World Trade Center Business and International Trade Library
· Assignment to a one-on-one experienced global mentor
Current World Trade Center Atlanta members will receive discounted pricing on the cost of all courses.
View the program at: https://www.wtcatlanta.com/academy/
#globalization #networking #internationalbusiness #trade #Atlanta
In the cities where we work, Atlanta, Denver, and New York, there are serious homeless issues, made worse by the pandemic. Here is a terrific multi-organization response to this crisis in Atlanta. My colleague Bill Liss reports on a special project by Atlanta organizations to address the issue.
https://www.11alive.com/article/news/community/milestone-for-housing-atlanta-homeless/85-b54cafa8-0333-43fd-a886-bc9314be32f2
#innovation #community #project #Atlanta #Georgia #homeless
Another sensational report by investigative reporter, Bill Liss of NBC
Newshttps://www.11alive.com/article/life/heartwarming/atlanta-symphony-taps-into-800-musicians-for-virtual-performance/85-eb3c2526-c3a6-4f8f-bdaf-b469ad06cff8
Delta CEO Talks to Investigative Reporter Bill Liss
An insightful interview of Delta CEO by investigative reporter Bill Liss of NBC News in Atlanta. Find out from the CEO what Delta is doing to cut costs and keep people safe.
https://www.11alive.com/article/news/health/coronavirus/delta-cuts-costs-lowers-fares/85-c4c51415-45c3-4e75-b006-ff911703fc6b
#deltaairlines #travel #Global #internationalbusiness #airlinesandairplanes
#tourismindustry
