THE RIDE offers New York City’s most unique experiences: a mix of technology and cityscape in a state-of-the-art motor coach. THE RIDE provides a unique and immersive sightseeing adventure that transports the participants into the experience.  Whether you see THE RIDE or THE TOUR, or THE DOWNTOWN EXPERIENCE you’re ensconced in the latest technology through floor-to-ceiling glass, sound and motion effects, 40 LCD TV screens.

As THE RIDE began to grow they needed help linking business strategy with human capital performance to produce a world class experience.  Birchtree Global supported THE RIDE’S executive team by building strategic linkages from the business strategy into the human capital and performance management activities. This strategy linked technology, performing arts, business, and operations employees from around the city into a cohesive, high performing, team.

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